Brian Sloan

Koroseal — Collection Launch Marketing

Koroseal is a commercial interior design company that designs and manufactures vinyl wallcoverings. New designs would be released in collections of 6-10 patterns quarterly. Each launch was treated as a new marketing campaign with emails, social posts, and physical resources for the sales team to use. I was able to find creative ways to upgrade the marketing materials to generate more excitement about each collection release, and communicate the message of the brand: “surface-scape your vision”.

product collage photograph, used as a banner for website, social media pages, and email campaigns
installation mockup and detail shot used for website product page, social media, and email campaigns
 

Creative Photography —

Instead of only showing flat scans of the patterns, I photographed product samples of the wallcoverings in unique ways to better show texture, color, scale, and dimension. These photographs were more dynamic visually and could be used for a variety of applications such as website banners, social media posts, and email campaigns. Additionally I used photoshop to create mockup “roomsets” to show what installation of the wallcoverings would look like for interior designers to reference.

 
 
collection launch email and splash page
tabletopper used as leave-behind tools by sales reps during presentations, and sample cards given to interior designers to reference
 

A Variety of Marketing Materials —

Within each wallcovering launch, I created a variety of marketing materials to support and promote the collection. I created designs for both digital and print media such as emails, splash pages, table toppers, and product sample cards.

I also animated “slide shows” that showcased a detail shot and “roomiest” mockup for each pattern. These were used on social media, website, and on TV’s at trade shows.

 
 
color box photographs used for inspirational social media posts
 

A Source of Inspiration —

Being in a visual and creative field, social media was an important place to have a presence, considering many interior designers use it as a source for inspiration.

I used samples and random objects to create color coordinated little design inspiration displays in this box, often featuring wallcovering patterns that were recently released.